Sr. Digital Marketing Specialist

  • Country: Jordan
  • Industry: Financial
  • Level: Senior

  • Description:
    Responsibilities
    • Perform daily account management of pay per click accounts on Google AdWords and
    other search platforms for a variety of clients.
    • Assist in the maintenance and monitoring of keyword bids, account daily and monthly
    budget caps, impression share, quality score and other important account metrics
    • Provide creative copy for ads.
    • Develop with strategies to improve performance across all paid campaigns.
    • Assist in the management of Display network placement lists on AdWords and through
    other contextual advertising platforms.
    • Provide recommendations and execute strategies for keyword opportunities, campaign
    structuring, targeting, display network, and other facets of paid search in accordance
    with client goals.
    • Create new paid search campaigns, ad groups, and accounts and aid in the creation of
    new paid search marketing initiatives.
    • Stay on top of PPC industry trends and developments.
    • Monitor and administer web analytics dashboards, reports and key reporting tools, and
    point out key areas of importance in accordance client goals.

     

    • Work closely with the other team members to meet client goals.
  • Required Experience:
    • English proficiency
    • 4+ years paid search experience
    • Familiar with Facebook Ads, Google Ads and other paid promotion channels PPC
    • Ability to communicate effectively and tactfully with clients and internal team
    • Creative and self-motivated.
    • Google and Facebook certification is a plus.
    • Excellent written and verbal skills.
    • Ability to multi-task, prioritize, organize, and communicate effectively
    • Team player